PPC for Roofers : Tips to get more leads

If you’re a roofing company looking to attract more customers, you may have heard of roofing PPC. PPC stands for pay-per-click, a type of digital marketing where you pay each time someone clicks on your ad. 

With roofing PPC, your ads will appear at the top of search results when someone searches for relevant keywords related to roofing services.

Understanding roofing PPC can be a game-changer for your business. Not only does it increase brand awareness, but it can lead to more leads and conversions. 

By targeting specific keywords related to roofing services, you can ensure that your ads are seen by people who are actively looking for what you offer. 

Plus, with the ability to track and measure your results, you can make data-driven decisions to optimize your campaigns for even better results.

Key Takeaways

  • Roofing PPC can be a powerful tool for increasing brand awareness and generating more leads and conversions for your roofing company.
  • By targeting specific keywords related to roofing services, you can ensure that your ads are seen by people who are actively looking for what you offer.
  • With the ability to track and measure your results, you can make data-driven decisions to optimize your campaigns for even better results.

Understanding Roofing PPC

Think of PPC (Pay-Per-Click) advertising as your digital billboard, visible to potential clients who are actively seeking your services. If you’re a roofing business aspiring to amplify your online visibility, PPC advertising is your ticket to success.

Google and Bing Ads

Google Ads (previously known as AdWords) and Bing Ads are two of the most popular PPC platforms going around. Imagine having your ad show up right at the top when someone searches for a keyword related to roofing. Sounds pretty neat, right? That’s exactly what Google Ads offers. 

Bing Ads works similarly, but your ad appears on Bing search results instead of Google.

To kick start your journey with Google Ads or Bing Ads, you first need to create an account and set up an ad campaign. 

This involves a few steps: 

  1. selecting your ad group
  2.  identifying your keywords
  3. crafting a compelling ad copy. 

Don’t forget to set a budget for your ad spend and pinpoint your target audience. 

Social Media Advertising

Stepping up the game, we have social media advertising. Platforms like Facebook and Instagram offer an excellent opportunity to display your ads directly in users’ feeds, broadening your reach and driving more traffic to your website.

To get on board with social media advertising, start by creating a business account on your preferred platform. From there, it’s all about crafting your ad campaign and defining your target audience. Of course, creating a captivating ad copy and setting a budget is also part of the drill.

In a nutshell, PPC advertising is a powerful weapon in your arsenal, capable of significantly enhancing your online visibility. By targeting the right keywords and audiences, you can drive more traffic to your website and generate more leads for your business.

SEO and Local SEO for Roofing

Beyond PPC, there are two more strategies at your disposal to promote your roofing business online: SEO and local SEO. 

Google Business Profile and Maps

One of the most effective ways to boost your local SEO is by claiming and optimizing your Google Business Profile. This helps your roofing business show up on Google Maps and in local search results. To make the most of your profile, ensure you:

– Fill out all necessary information: business name, address, phone number, website, and operation hours.
– Select relevant categories for your business like “Roofing Contractor” or “Roof Repair Service.”
– Add photos of your work, your team, and your office.
– Encourage customers to leave reviews on your profile.

Optimizing your Google Business Profile can significantly improve your visibility in local search results and attract more customers.

Search Engine Optimization Basics

SEO is all about optimizing your website to rank higher in search engine results pages (SERPs). Here are some basic yet effective SEO strategies for your roofing website:

  • Selecting relevant keywords: Tools like Google Keyword Planner can help you find keywords potential customers are searching for, such as “roof repair,” “roof replacement,” “roofing contractor.”
  • Optimizing your content: Incorporate these keywords in your website’s content, including your page titles, headings, and meta descriptions.
  • Building quality backlinks: Backlinks are links from other websites to yours. The more high-quality backlinks you have, the higher your website will rank in search results.
  • Implementing local SEO strategies: Apart from optimizing your website with relevant keywords, consider implementing local SEO strategies like including your business’s address and phone number on your website and getting listed in local directories like Yelp and Angie’s List.

By leveraging SEO and local SEO, you can augment your online visibility and attract more traffic, ultimately leading to more business for your roofing company.

So, whether you’re a roofing business newbie or a seasoned professional looking to up your game, understanding and implementing PPC, SEO, and local SEO strategies can be a game-changer.

Lead Generation and Conversion

When it comes to generating leads and converting them into satisfied customers, roofing Pay-Per-Click (PPC) campaigns can pack quite a punch! By skillfully targeting specific keywords and crafting persuasive ad copy, you can draw in potential customers actively scouring the web for top-notch roofing services

Effective Ad Copy

Creating killer ad copy is not just about writing catchy phrases that grab attention. It’s a delicate art of being clear, concise, and compelling. Your ad copy should act as a shining beacon, guiding potential customers towards your roofing service with a powerful call-to-action. Incorporating relevant keywords* in your ad copy can do wonders, making your ads rank higher in Search Engine Results Pages (SERPs).

Profit Roofing Systems

Another crucial factor in roofing PPC campaigns is the utilization of profit roofing systems. These innovative systems are designed to maximize your Return on Investment (ROI) by highlighting the most lucrative keywords for your roofing service. By zeroing in on these high-value keywords, you can attract a more qualified audience, increasing your chances of transforming them into loyal customers.

Potential Clients and Customers

In the world of roofing PPC campaigns, understanding your potential clients is key. Who are they? What irks them? What drives them to seek out roofing services? By deciphering your target audience, you can create an irresistible ad copy and landing pages that directly address their needs and desires. This, in turn, boosts the probability of them converting into paying customers.

Remember, effective lead generation and conversion are the lifeblood of any successful roofing PPC campaign. By creating compelling ad copy, leveraging profit roofing systems, and understanding your potential clients, you can maximize your ROI and take your roofing service to new heights.


When it comes to creating a PPC campaign for your roofing company, selecting the right keywords is crucial. By aligning your ads with highly searched roofing keywords, you increase the chances of attracting clicks from users actively in need of roofing services.

Here are a few types of roofing and related keywords to consider:

Residential and Metal Roofing

Residential roofing is a popular choice for homes, and metal roofing is renowned for its durability and longevity. Here are some keywords related to residential and metal roofing:
– Residential roofing contractors
– Metal roofing contractors
– Residential roofing services
– Metal roofing services
– Residential roofing repair
– Metal roofing repair
– Residential roofing installation
– Metal roofing installation

Roofing Industry Keywords

Apart from targeting specific types of roofing, you can also target keywords related to the roofing industry as a whole. Some examples include:

  • Roofing contractors near me
  • Roofing companies
  • Roofing services
  • Roofing repair
  • Roofing installation
  • Roofing pay per click

By targeting these keywords, you can reach potential customers who are actively searching for roofing services, thus increasing your roofing company’s visibility. It’s essential to continually monitor and adjust your PPC campaign to ensure the best ROI.

Frequently Asked Questions

How can digital marketing help generate more roofing leads?

Digital marketing is a powerful tool for generating more roofing leads. By increasing your online visibility and directing potential customers to your website, you can significantly boost your lead generation. Strategies such as Search Engine Optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing can enhance your online presence and reach a broader audience, resulting in more leads and more business.

What are some effective strategies for roofing lead generation?

Effective strategies for roofing lead generation include creating high-quality, SEO-optimized content, leveraging social media platforms for wider reach, offering free estimates or consultations, and using PPC advertising to target specific roofing-related keywords. A strategic combination of these tactics can generate more leads and propel your roofing business forward.

What are the benefits of using PPC advertising for roofing companies?

PPC advertising offers numerous benefits for roofing companies, such as the ability to target specific roofing-related keywords, increased visibility on search engine results pages, and the ability to track and measure your advertising campaign’s success. Plus, PPC advertising allows you to set a budget for your advertising campaigns, ensuring that you only pay for clicks that are likely to result in leads or conversions.

How can a roofer marketer help grow my business?

A roofer marketer can supercharge your business growth by implementing effective digital marketing strategies tailored to your roofing company’s unique needs. This can include optimizing your website for search engines, creating high-quality, audience-targeted content, leveraging social media for wider reach, and using PPC advertising to target specific roofing-related keywords.

What are some key features to look for in a roofing website builder?

When choosing a roofing website builder, look for features like responsive design, easy-to-use templates, customizable branding options, and built-in SEO tools. Additional features to consider include lead capture forms, appointment scheduling tools, and integration with other digital marketing platforms.

What are the advantages of using SEO for roofing companies?

SEO can provide several advantages for roofing companies, including increased visibility on search engine results pages, improved website traffic, and the ability to target specific roofing-related keywords. Plus, SEO can help establish your roofing company as an industry authority, building trust and credibility with potential customers.